Flash Banners

An animated web banner that is produced using Adobe Flash software is a flash banner. These banners use complex animations (like movies) and sound and are often interactive (based on what the user is doing, they "react").
Physically, banners of flash are artifacts of.swf embedded in web pages.
Benefits:

• They are eye-catching


• Animated and probably interactive


• Can tell relatively complex stories by means of animations and words


• Can amuse users and give them the opportunity to chat about